I study how people perceive the passage of time, and how such perceptions influence decision-making and consumer behavior. All of my publications are listed on my CV but here are some representative ones:


  • [PDF] Rutchick, A.M., Slepian, M.L., Reyes, M.O., Pleskus, L.N., & Hershfield, H.E. (2018). Future Self-Continuity Is Associated With Improved Health and Increases Exercise Behavior. Journal of Experimental Psychology: Applied, 24, No. 1 , 72-80.
  • [PDF] Hershfield, H.E., John, E.M. & Reiff, J.S. (2018). Using Vividness Interventions to Improve Financial Decision Making. Policy Insights from the Behavioral and Brain Sciences, 5(2) , 209–215.
  • [PDF] Hershfield, H.E. (2018). The self over time. Current Opinion in Psychology, 26 , 72–75.
  • [PDF] Hershfield, H.E. & Bartels, D. (2018). The Future Self, In Oettingen, G., Sevincer, A.T., & Gollwitzer, P.M. (eds). The Psychology of Thinking about the Future. The Guilford Press.
  • [PDF] Van Gelder, J-L, Luciano, E., Kranenbarg, M.W., & Hershfield, H.E. (2015). Friends with my future self: A longitudinal vividness intervention reduces delinquency. Criminology, 53, 1-22.
  • [PDF] van Gelder, J-L, Hershfield, H.E., & Nordgren, L.F. (2013). Vividness of the future self predicts delinquency. Psychological Science, 24(6), 974-980.
  • [PDF] Bryan, C.J. & Hershfield, H.E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal. Journal of Experimental Psychology: General, 141(3), 429-432.
  • [PDF] Hershfield, H.E., Cohen, T., & Thompson, L. (2012). Short horizons and shady situations: When lack of continuity to our future selves leads to unethical behavior. Organizational Behavior and Human Decision Processes, 117, 298-310.
  • [PDF] Hershfield, H.E. (2011). Future self-continuity: How conceptions of the future self transform intertemporal choice. Annals of the New York Academy of Sciences, 1235(2011), 30-43.
  • [PDF] Hershfield, H.E., Goldstein, D.G., Sharpe, W.F., Fox, J., Yeykelvis, L., Carstensen, L.L., & Bailenson, J. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48, S23-S27.
  • [PDF] Ersner-Hershfield, H., Garton, M.T., Ballard, K., Samanez-Larkin, G.R., & Knutson, B. (2009). Don’t stop thinking about tomorrow: Individual differences in future self-continuity account for saving. Judgment and Decision Making, 4(4), 280-286.
  • [PDF] Ersner-Hershfield, H., Wimmer, G.E., & Knutson, B. (2009). Neural evidence for self-continuity in temporal discounting. Social Cognitive and Affective Neuroscience, 4(1), 85-92.


  • [PDF] Goldstein, D.G., Hershfield, H.E., & Benartzi, S. (2016). The illusion of wealth and its reversal. Journal of Marketing Research, 53, 804-813.
  • [PDF] Hershfield, H.E.*, Sussman, A.B.*, O’Brien, R.L., & Bryan, C.J. (2015). Leveraging psychological insights to encourage the responsible use of consumer debt. Perspectives on Psychological Science, 10, 749-752.
  • [PDF] Tully, S.M., Hershfield, H.E., & Meyvis, T. (2015). Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences, Journal of Consumer Research, 42, 59-73.
  • [PDF] Hershfield, H.E. & Roese, N.J. (2015). Dual payoff warnings on credit card statements elicit suboptimal payoff decisions. Journal of Consumer Psychology, 25, 15-27.


  • [PDF] Mogilner, C., Hershfield, H.E., Aaker, J. (2018). Rethinking time: Implications for well-being. Consumer Psychology Review, 1, 41–53.
  • [PDF] Hershfield, H.E*., Mogilner, C.*, & Barnea, U. (2016). People who choose time over money are happier. Social Psychological and Personality Science.
  • [PDF] Waytz, A., Hershfield, H.E.*, & Tamir, D.I.* (2015). Mental simulation and meaning in life. Journal of Personality and Social Psychology, 108, 336-355.
  • [PDF] Alter, A.* & Hershfield, H.E.* (2014). People search for meaning when they approach a new decade in chronological age. Proceedings of the National Academy of Sciences, 111, 17066-17070.
  • [PDF] Hershfield, H.E., Scheibe, S., Sims, T., & Carstensen, L.L. (2013). When bad can be good: Mixed emotions benefit physical health outcomes across the life span. Social Psychological and Personality Science, 4(1), 54-61.
  • [PDF] Adler, J.* & Hershfield, H.E.* (2012). Mixed emotional experience is associated with and precedes improvements in psychological well-being. PLoS ONE, 7(4), 1-10.
  • [PDF] Carstensen, L.L., Turan, B., Scheibe, S., Ram, N., Ersner-Hershfield, H., Samanez-Larkin, G.R., Brooks, K., & Nesselroade, J.R. (2011). Emotional experience improves with age: Evidence based on over 10 years of experience sampling. Psychology and Aging, 26(1), 21-33.
  • [PDF] Zhang, X., Ersner-Hershfield, H., & Fung, H.H. (2010). Age differences in poignancy in two different cultures: Cognitive reappraisal as a moderator. Psychology and Aging, 25(2), 310-320.
  • [PDF] Ersner-Hershfield, H., Carvel, D.S., & Isaacowitz, D.M. (2009). Feeling happy and sad, but only seeing the positive: Poignancy and the positivity effect in attention. Motivation and Emotion, 33(4), 333-342.
  • [PDF] Ersner-Hershfield, H., Mikels, J. A., Sullivan, S., & Carstensen, L. L. (2008). Poignancy: Mixed emotional experience in the face of meaningful endings. Journal of Personality and Social Psychology, 94, 158-67.


  • [PDF] Hershfield, H.E., Bang, H.M., & Weber, E.U. (2014). National differences in environmental concern and performance predicted by country age. Psychological Science, 25, 152-160.
  • [PDF] Ersner-Hershfield, H., Galinsky, A., Kray, L., & King, B. (2010). Company, Country, Connections: Counterfactual origins increase patriotism, organizational commitment, and social investment. Psychological Science, 21(10), 1479-1486.

* = shared authorship